Brief Your Team For Success


Hi there, Russell Stratton. President and Leadership Champion with Bluegem Learning. I work with organizations just like yours to help managers be even better at managing individual and team performance to get you the business results that you need.

So, I was talking to one of my clients the other day about an issue that he had with a project team where they started the project, thought everything was going okay, only to find that it was veering off course and they weren't going to meet their key deliverables.

You may have found yourself in a similar position before, particularly when you've got people living remotely and they're not there for you to sort of be in constant contact with. So, what I offered him was a simple option and solution that he could use that would help mitigate this problem in the future, the Objective Briefing Process.

I'm going to take a moment just to talk you through the various stages. At the beginning of any project, no matter what size, if you get your project team together with the team leader and they can run through this process with people.

First stage is making sure that we've got the context for the project clear in people's minds. This enables you to paint the picture for people as to why we're actually undertaking the project in the first place. What's the reasoning behind it.

Secondly, is making sure that we've got the intent clear. People are crystal clear about what the objective or objectives of the project are. What is it that we're looking to achieve?

Thirdly, we make sure that we drill down to some specific, smart objectives so people know exactly what's needed, they know when it's needed, and they know how they are going to be measured.

And this leads to our fourth point. Make sure that our measures actually measure success. Tangible things that we can put our finger on that say this shows that our project is on target to achieving the aims that we want

Our fifth point that we want to look at is making sure that we've set our boundaries and parameters. Everybody in the room is really clear about what permissions they have and what constraints they have so they know what decisions they can make, at what level they can make them, and when they need to refer back to you or other managers on the team.

And finally, the backbrief. And in some ways this is the most important piece, because this gets you to have the team in some ways repeat back to you what they understand by the first five stages. What's the context, what's the intent, what's their objective, how are they being measured, and what are the parameters. But by doing this it makes sure that you're all on the same page. So you don't get the situation that my client had. Halfway through the project, people had gone off from the meeting thinking they were doing the right thing, and found out that they were off target and weren't doing what he wanted, because they weren't on the same page.

So, avoid having those problems, and try using the Objective Briefing Process. It's worth those few extra minutes doing it, and it certainly pays dividends.

If you found that interesting, and you'd like to find out more about what I can do for your organization, then check out the link below, We'll speak to you soon.



"Bluegem Learning & Development and Corporate Culture Shift have presented two very effective and interactive workshops with our organization. Their comedic and engaging presentation style in the ‘Managing the Unmanageable’ workshop has left a lasting impression on our staff. I highly recommend this workshop if you are looking for a valuable, cost effective customer service training option."

- Jeff Gerestein, City of Brooks

"Russell produced a highly engaging HR programme that reflected our organisational issues. He is without doubt an outstanding training deliverer, challenging managers to address what can be difficult HR issues. I highly recommend Russell, and would always seek to engage Russell on future learning development opportunities."

- Sharon Gartland, DSG Consultancy Services

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Russell Stratton

Leadership Champion

RUSSELL STRATTON is an international Leadership Expert, Professionally Certified Trainer and Coach, with a Masters Degree in Human Resource Management. He is co-author of the book 'I Need to F@#king Talk To You - The Art Of Navigating Difficult Workplace Conversations'.


He is a Master Facilitator for Bluegem Learning's ground breaking "Leadership Success" workshop series - providing a practical toolkit for building engagement and improving individual and team performance. Using live actors in a stop/start forum theatre approach and a combination of dynamic experiential learning techniques, participants come away with a greater ability to actually perform better as employees and leaders in your organization.


He is an accomplished management education, learning & development professional with a proven track record of working with clients in the public, voluntary and private sectors to achieve lasting, measurable step changes in business performance.


Russell works internationally with a wide range of organizational cultures and with all levels from front line customer facing staff to executive management boards. Having worked as both a Personnel Manager and Operational Manager he works at both strategic and tactical levels.

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